SOCIAL RESEARCH SOLUTIONS
RESEARCH THAT HELPS ORGANIZATIONS
UNDERSTAND PEOPLE, SYSTEMS AND CHANGE.
Social research helps organisations understand how people think, behave and experience programmes; measure what changes and why; understand markets and systems; inform policy and programme decisions; and identify who may be excluded as social and technological conditions change.
OUR SOCIAL RESEARCH SOLUTION AREAS
Research built around the questions organisations need to answer.
Social research starts with understanding the people and systems behind the numbers. Organisations often need to understand more than what is happening. They need to understand why it is happening, who is affected, what is changing, what is influencing those changes and what can be done about it. Our Social Research Solutions help organisations build that understanding across people, programmes, markets, systems and policy.
Measure change and impact
Establish whether programmes are working, what has changed, why it changed and whether results can be sustained.
Understand systems and markets
Understand the wider systems, actors, relationships and market conditions that influence programme success.
Inform programmes and policy
Generate evidence for better programme design, policy decisions, advocacy and resource allocation.
Understand Inclusion and emerging change
Understand who may be excluded, why inequalities persist, and how social and technological change affects participation.
WHAT THIS RESEARCH HELPS ORGANIZATIONS UNDERSTAND
From people to systems.From change to decisions.
01
PEOPLE
- Knowledge
- Attitudes
- Behaviour
- Experience
- Motivation
02
CHANGE
- Implementation
- Outcomes
- Impact
- Sustainability
- Contribution
03
SYSTEMS
- Actors
- Relationships
- Markets
- Institutions
- Value Chains
04
POLICY & PROGRAMMES
- Needs
- Policy
- Program Design
- Advocacy
- Resource Allocation
05
INCLUSION & CHANGE
- Access
- Equity
- Vulnerability
- Technology
- Participation
HOW WE APPROACH SOCIAL RESEARCH
The right question determines the right approach.
Our research approach is shaped around the purpose of the study, the population or stakeholders involved, the evidence required and the decision the findings need to support.
DEFINE
What needs to be understood?
DESIGN
What approach will produce the appropriate evidence?
COLLECT
Gather structured, reliable evidence from relevant populations and stakeholders.
ANALYSE
Examine patterns, differences, relationships and themes.
INTERPRET
Understand what the findings mean in context.
ACT
Translate evidence into programme, policy or organisational decisions.
RESEARCH METHODS
Methods matched to the question.
01
Quantitative research
- Structured Surveys
- Disaggregated Surveys
- Market Surveys
- Digital Usage & Access Surveys
02
Qualitative research
- FGDs
- IDIs
- KIIs
- Ethnography
- Participatory Research
03
MIXED METHODS
Quantitative + Qualitative Evidence
Data Triangulation
Contribution Analysis
04
PARTICIPATORY
- Community Consultations ·
- Participatory Research
- Participatory Market Mapping
QUESTIONS WE HELP ANSWER
Better evidence starts with the right question
- What do people actually know, believe and do?
- Why are people behaving the way they do?
- What barriers prevent adoption or participation?
- Is a programme achieving its intended outcomes?
- What has changed — and why?
- How are markets, institutions and stakeholders influencing outcomes?
- What does a community or population need?
- Which groups are being excluded?
- How are social and technological changes affecting participation?
- What evidence is needed before designing or changing a programme or policy?
EVIDENCE FOR BETTER DECISIONS
Research is not the end of the process. Evidence should lead somewhere.
Our objective is to generate credible evidence that organisations can use to improve programme design, understand communities, assess change, inform policy and identify where action is needed.
What do you need to understand before you act?
ClerkMaster helps organisations build the evidence needed to understand people, measure change, assess systems and inform better decisions.