Our Services
Full market research
Our approach to market research aims at ensuring that our clients get a clear understanding of whatever insights are sough after.
We provide a deeper understanding on your customer and competitors as well as who is buying your product or service, who is not and why – ultimately leading to increased sales over time.
Some of the types of research services we provide are: Market assessment and feasibility studies, Market sizing, Brand and product usage and attitude, Concept and product testing, Brand health tracking, Brand perception studies, Audience measurement, Retail Audit, Customer experience measurement, Advertising and communication testing, Prince sensitivity measure, Public perception studies, project monitoring and evaluation among others.

Full market research

Our approach to market research aims at ensuring that our clients get a clear understanding of whatever insights are sough after.
We provide a deeper understanding on your customer and competitors as well as who is buying your product or service, who is not and why – ultimately leading to increased sales over time.
Some of the types of research services we provide are: Market assessment and feasibility studies, Market sizing, Brand and product usage and attitude, Concept and product testing, Brand health tracking, Brand perception studies, Audience measurement, Retail Audit, Customer experience measurement, Advertising and communication testing, Prince sensitivity measure, Public perception studies, project monitoring and evaluation among others.

Analysis and report writing
Data analysis can be very complex and tedious at times. Dealing with multiple formats and sources of data can also be confusing. We are well versed with data analytics and additionally we partner with great analysist around the globe where the volume of data involved is huge and where granulitic reporting is needed.
We intuitively piece together data into great stories with clear insights and actionable recommendations aiding marketing and communication strategies, brand strategies, product design and development, market penetration and growth among other business needs.
Data collection
We apply conventional and contemporary data collection techniques guided by efficiency and value for money to our clients. We collect data for in-house research as well as on behalf of other research agencies who have no field operations in Ethiopia, Kenya, Uganda, Tanzania, Rwanda and in West Africa’s Nigeria and Ghana through our proxies.
Some of the common data collection methods we apply include quantitative methods such as Pen and Paper (PAPI), Computer Aided Personal Interviews (CAPI), Computer Aided Telephone Interviews (CATI) and Online research while qualitative methods cover, Focus group discussions, In-depth interviews, Key Informant Interviews and Online focus groups/IDIs (through video link). Other methods include; Mystery shoppers, Mystery caller and Stakeholder mapping.

Data collection

We apply conventional and contemporary data collection techniques guided by efficiency and value for money to our clients. We collect data for inhouse research as well as on behalf of other research agencies who have no field operations in Ethiopia. Additionally, we have capacity of collecting data across East African countries such as Kenya, Uganda, Tanzania, Rwanda and in West Africa’s Nigeria and Ghana through our proxies.
Some of the common data collection methods we apply include quantitative methods such as Pen and Paper (PAPI), Computer Aided Personal Interviews (CAPI), Computer Aided Telephone Interviews (CATI) and Online research while qualitative methods cover, Focus group discussions, In-depth interviews, Key Informant Interviews and Online focus groups/IDIs (through video link). Other methods include; Mystery shoppers, Mystery caller and Stakeholder mapping.
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