OUR SERVICES

UNDERSTAND YOUR MARKETS.
UNDERSTAND YOUR CUSTOMERS.
MOVE YOUR BUSINESS FORWARD

We combine market research, data collection and analysis to answer the questions that matter to your business.

OUR AREAS OF EXPERTISE

From assessing a new market to understanding your customers, evaluating a product or monitoring what is happening across the trade, our services are designed around the questions businesses need to answer.

01

Market And Consumer segmentation

WHO ARE YOUR MOST VALUABLE CUSTOMERS?

Go beyond broad demographics to understand the needs, behaviours and characteristics that define meaningful customer segments.

We help you identify:

Customer segments
Needs & behaviours
Purchase drivers
Target markets
Growth opportunities

02

Market Assessment and Feasibility

IS THIS OPPORTUNITY WORTH PURSUING?

Understand the size, potential and competitive dynamics of a market before committing your resources.

We help you assess:

Market size & potential
Demand & growth
Competition
Market entry opportunities
Commercial feasibility

03

Product and brand perception

WHAT DO CUSTOMERS REALLY THINK ABOUT YOUR PRODUCT OR BRAND?

Understand how customers perceive, evaluate and compare your products and brands — and what drives preference.

We help you understand:

Brand perception
Product perception
Customer preferences
Competitive positioning
Brand health

04

Price elasticity

ARE YOU CHARGING THE RIGHT PRICE?

Understand what customers are willing to pay, how sensitive they are to price and how your pricing compares with the market.

We help you assess:

Price sensitivity
Willingness to pay
Price elasticity
Competitive pricing
Perceived value

05

Customer experience and loyalty

WHY DO CUSTOMERS STAY, LEAVE OR RECOMMEND YOU?

Identify the experiences, expectations and pain points shaping customer satisfaction, loyalty and retention.

We help you understand:

Customer satisfaction
Customer experience
Loyalty drivers
Retention barriers
NPS & advocacy

06

Market and Trade scan

WHAT IS ACTUALLY HAPPENING IN THE MARKET?

See what is happening beyond your internal reports — across channels, outlets, competitors and the wider trade environment.

We help you track:

Product availability
Distribution
Pricing
Shelf visibility
Promotions
Competitor activity

OUR RESEARCH CAPABILITIES

The evidence behind the insight

We use the research approach that best fits the question , combining different sources and methods where necessary to build a clearer picture of the market.

01

MARKET & TRADE RESEARCH

Understand availability, distribution, pricing, shelf visibility and competitive activity.

02

SECONDARY RESEARCH

Build market context using existing industry information, reports, data and other relevant sources.

MULTI SECTOR EXPERIENCE

Different Sectors. Different Challenges. One Intelligence Approach.

Our approach can be applied across sectors because the business questions we investigate are rarely confined to a single industry.From Manufacturing and trade to services, social development and policy, we adapt our research approach to the realities of each sector because meaningful insights start with understanding the market you are operating in

WHERE OUR RESEARCH HAS BEEN APPLIED

PROJECT 01

Market Assessment and Concept Testing for energy saving electric stoves

This is a study designed to test consumer attitude and perception around improved induction and pressure cookers especially on reduction of electricity consumption and introduction of rebates to encourage the use of electric cooking appliances.

PROJECT 02

Mayonnaise Product testing

The study tested a mayonnaise products prototype through a sensory product test approach where consumers rated sensory attributes such as taste, aroma, mouthfeel etc., across three competitor brands vs client brand as well as select a wining brand.

PROJECT 03

User Experience Study

This was a study to understand experiences, needs and expectations of the users of high-end smart phones with an aim of positioning and improving the next generation of phones to the Kenyan market

PROJECT 04

Pilot Retail Audit

This is study to understand the market volume and value of carbonated soft drinks in the Ethiopian Market

What business question are you trying to answer?

Let’s turn it into research that gives you something useful to act on.