OUR WORK
REAL QUESTIONS.
REAL RESEARCH.
ACTIONABLE INSIGHTS.
Behind every project is a question that needed and answer.We work with businesses, organizations and development partners to investigate markets, understand people, evaluate opportunities and uncover evidence needed to make better decisions.
VERIFIED EXPERIENCE
Experience across, markets, sectors and research questions
Our work spans commercial research, market intelligence, consumer insights and social research across diverse sectors and African markets.From assessing the potential of a new market to understanding consumers, evaluating products, monitoring trade environments or investigating complex social and policy issues, each engagement is built around the question the client needs to answer.
OUR WORK BY SECTOR
Explore our experience
Different sectors create different questions. Explore selected projects by the environments in which we’ve worked
01 Manufacturing Sector
Understanding markets, products and demand.
We help manufacturers investigate market opportunities, consumer demand, product performance, innovation, pricing and competitive dynamics.
02 Trade & Distribution Sector
Seeing what is happening where business happens
We investigate distribution, pricing, retail execution, market presence and competitive activity across trade environments
03 Service Sector
Understanding customers, experiences and service markets.
We examine Customer needs, experiences, perceptions, adoption, satisfaction and the factors shaping service performance and growth.
04 Social Development and Policy
Research that informs programmes, policy and development
We conduct social research and evidence generation studies that help organizations understand people, institutions, behaviours, governance and development challenges
SELECTED EXPERIENCE
A selection of projects demonstrating the breadth of questions, sectors, and markets we have worked across.
PROJECT 01
Market Assessment and Concept Testing for energy saving electric stoves
This is a study designed to test consumer attitude and perception around improved induction and pressure cookers especially on reduction of electricity consumption and introduction of rebates to encourage the use of electric cooking appliances.
PROJECT 02
Mayonnaise Product testing
The study tested a mayonnaise products prototype through a sensory product test approach where consumers rated sensory attributes such as taste, aroma, mouthfeel etc., across three competitor brands vs client brand as well as select a wining brand.
PROJECT 03
User Experience Study
This was a study to understand experiences, needs and expectations of the users of high-end smart phones with an aim of positioning and improving the next generation of phones to the Kenyan market
PROJECT 04
Pilot Retail Audit
This is study to understand the market volume and value of carbonated soft drinks in the Ethiopian Market
What business question are you trying to answer?
Let’s turn it into research that gives you something useful to act on.