CLERKMASTER SOLUTIONS
RESEARCH BUILT AROUND THE QUESTIONS THAT MATTER.
Businesses, organisations and programmes face different decisions. The evidence needed to make those decisions is different too. ClerkMaster provides market and social research solutions that help organisations understand people, markets, brands, stakeholders, systems and change and turn that understanding into informed action.
OUR SOLUTIONS
Two research solution areas. One purpose: better understanding.
Whether the question is commercial, social or developmental, the starting point is the same: understand what is happening before deciding what to do. ClerkMaster’s solutions are designed around two broad areas of research.
MARKET RESEARCH
Helping businesses understand markets, brands, customers and stakeholder relationships.
SOCIAL RESEARCH
Helping organisations understand people, programmes, systems, policy, inclusion and change.
MARKET RESEARCH SOLUTIONS
Understand your market. Strenghten your position.
Market research helps businesses understand how consumers perceive their brands, how customers experience products and services, and how relationships with critical stakeholders are evolving.
BRAND HEALTH TRACKER
How strong is your brand in the minds and behaviours of consumers?
Measure brand performance and understand how its position changes over time.
Research areas
- Brand Awareness
- Brand Equity
- Brand Image & Perception
- Brand Usage & Penetration
- Brand Funnel Analysis
- Brand Loyalty & Switching
- Competitive Brand Benchmarking
- Advertising & Communication
- Tracking
STAKEHOLDER MANAGEMENT
How strong are the relationships that matter to your organisation?
Understand customer and stakeholder experience, satisfaction, loyalty, expectations and relationships.
Research areas
- Customer Experience
- Customer Satisfaction
- NPS
- Customer Value Management
- Customer Journey Mapping
- Voice of Customer
- Customer Loyalty & Retention
- Stakeholder Perception
- Stakeholder Engagement
- Partner / Distributor / Dealer
- Satisfaction
- Employee Experience
SOCIAL RESEARCH SOLUTIONS
Understand people. Measure change. Inform better decisions.
Social research helps organisations understand people and their behaviour, measure programme change and impact, understand systems and markets, inform policy and programme decisions, and examine inclusion and emerging social and technological change.
UNDERSTAND PEOPLE
What do people know, believe, experience and do and why?
- KAP Studies
- Behaviour Change Studies
- Public Opinion Polling
- Beneficiary & Community Experience Studies
- Social & Behavioural Segmentation
MEASURE CHANGE AND IMPACT
What changed, why did it change, and did the programme make a difference?
- M&E
- Baseline Studies
- Pre/Post Studies
- Mid-Term Evaluations
- End-Term Evaluations
- mpact & Outcome Assessments
UNDERSTAND SYSTEMS AND MARKETS
What systems, actors and market conditions are shaping the outcome?
Market & Stakeholder Mapping
Rapid Market Assessments
Market Systems Studies
Value Chain Studies
Livelihoods & Economic Development Studies
INFORM PROGRAMS AND POLICIES
What evidence can improve programme design, policy and resource allocation?
- Policy Research
- Needs Assessments
- Program Feasibility Studies
- Formative Research
- Program Design & Theory of Change
- Advocacy Research
UNDERSTAND INCLUSION AND EMERGING CHANGE
Who may be excluded, why does exclusion persist, and what is changing?
- GESI Studies
- Gender Assessments
- Social Inclusion & Vulnerability Assessments
- Digital Inclusion
- Technology Adoption
- Digital Behaviour Studies
WHAT QUESTION ARE YOU TRYING TO ANSWER
The right research starts with the right question.
MARKET
How strong is our brand?
How do customers experience our organisation?
Why do customers stay, leave or recommend us?
How is our market position changing?
SOCIAL
What do people know, believe and do
What is changing, and why?
What is influencing programme outcomes?
Who is being excluded?
What do you need to understand before you act?
Whether you need to understand a market, strengthen a brand, understand customers, measure change, study people or inform a programme or policy decision, ClerkMaster can help you identify the evidence you need.