OUR METHODOLOGIES
THE RIGHT QUESTIONS REQUIRE
THE RIGHT EVIDENCE.
Clerkmaster Consulting uses structured research methodologies to generate reliable, decision ready market insights. We select our approach based on the questions being answered, the people or the markets being studied and the decision the research needs to support.
OUR APPROACH
We don’t start with a method.We start with the question
Every research problem is different. Some questions require us to understand the motivations and experiences behind the behaviour. Others require evidence to show what is happening, how often it happens and how widespread it is. Some require both.
OUR METHODOLOGY AREAS
Explore our research methodologies.
WHEN ONE METHOD ISN'T ENOUGH
Sometimes you need to know both the 'why' and 'how much'
Some research questions cannot be fully answered by one methodology alone.Where the business question requires both depth and measurement, Clerkmaster can intergrate qualitative and quantitative research into one connected approach.
01
EXPLORE
Use FGDs, IDIs or KIIs to understand the issue and develop hypotheses
02
MEASURE
Use structured quantitative research to determine the scale and prevalence of the findings.
03
ANALYZE
Combine thematic qualitative findings with statistical analysis and segmentation
04
RECOMMEND
Translate the evidence into priorities and actionable recommendations.
QUALITY AND RIGOUR
Reliable insights start with rigorous research.
Every research problem is different. Some questions require us to understand the motivations and experiences behind the behaviour. Others require evidence to show what is happening, how often it happens and how widespread it is. Some require both.
01
Research Design
Research objectives and study designs aligned with the decision and target population.
02
Respondent Collection
Purposeful selection and appropriate sampling approaches.
03
Fieldwork
Trained interviewers, supervision and ongoing quality control.
04
Digital Data Collection
Digital tools and programmed questionnaires where appropriate to improve monitoring and reduce manual errors.
05
Data quality
Data cleaning, validation and structured quality checks.
06
Analysis
Thematic analysis, statistical analysis, segmentation and cross-tabulation where appropriate.
Not sure which methodology you need?
You don’t need to know the research method before you contact us. Tell us what you’re trying to understand or decide, and we’ll help determine the approach that best fits the question.